Clickbank is the largest affiliate-marketing network for digital products like eBooks, software and membership sites in different categories. They cater for Affiliates and Vendors. The platform handles credit card processing, accounting and payouts.
Clickbank General Overview
There are two different sides to Clickbank. The one side is for Affiliate marketers and the other for Vendors who like to promote their own products through Clickbank.
As a vendor, you can submit your products to the busy marketplace that is browsed by affiliates and consumers. There are thousands of affiliates currently that promotes Clickbank products. Many of them are experienced Internet marketers, therefore you can put your product in front of a huge audience.
Clickbank is the intermediary between you and the customer and they will confirm payments, process orders and handle customer service. Clickbank takes a small fee for processing, but it is much easier to work with them and avoid the process of opening a merchant account to take orders online.
All you need to do is set up a sales page, download page, list your price and the product will be available immediately for others to view or promote. Clickbank made it easier by adding features that enable you to track where sales comes from, offer recurring billing and set up a custom 2-tier commission structure.
As an affiliate marketer, you can use the marketplace to find all kinds of products that you want to promote. Clickbank has products in virtually any niche you can think of, from popular to new.
Vendors know the importance of marketing tools. They provide their affiliates with the marketing materials that include the sales letters, banners, and in some cases even the email marketing campaign letters.
Clickbank products are one of the most profitable and highest converting platforms in the online industry with a good reputation. All products have a 60-day money back guarantee that makes people more prone to purchase.
Although Clickbank has thousands of products to choose from, you have to keep in mind that you will obtain some high converting products with good quality, but also poor products with a low converting rate.
It is a good idea to take some time, so you can carefully select your product before you promote it. As affiliate marketers, we make a great effort when promoting a product. To make a decent number of sales you will probably need to set up advertising campaigns, build a custom site around your Clickbank product or do viral marketing. Nothing can be worse to have a product that does not convert. Allow me to give you a few pointers on how the statistics for each product works and how to choose the best one.
The Gravity Score
The gravity is a calculation that determines how many different affiliates had made a sale with this product in the past 12 weeks. This number can give you a good idea what kinds of products are popular and makes a good number of sales. Remember the high gravity score can also indicate a lot of competition. Make sure not to choose a product that has a gravity score of less than 50.
Other statistics for the product includes:
Initial $/sale – This is the average amount that an affiliate will earn for each sale. This number also includes the sales tax, refunds and chargeback’s.
Avg Rebill Total – This number will be shown if the Vendor offers recurring billing. Products like subscriptions or memberships that bill customers every month will show up under this statistic. This does not include the initial sale amount.
Avg $/sale – This number is the same as the initial sale and is for one-time purchases only.
Avg %/sale - This is the average commission rate earned for all the sales of the vendor’s products, including re-bill, one-time purchases and up sells.
Avg %/rebill – This will only show if the Vendor offers a recurring billing product. It will show the average commission rate earned on rebills.
All the information above will give you an idea of how much you will make and how competitive it will be.
How to create your Clickbank Hop-link?
When you select a product that you want to promote all you have to do is click the “promote” button and this will generate a link that contains your referral tracking URL. You will use this link to promote the product and receive a commission from the sale if someone purchases the product or subscribes to the service.
You are presented with a full analytic dashboard that will give you detailed statistics that include:
- Hops per day - By Vendor, tracking ID. or country.
- Order form impressions.
- Sales – Initial sales, Gross Sales, Rebill Sales, Net Sales, Refunds and Chargebacks.
- Saved Reports.
Clickbank pays out every second week. You will have the option to receive a check or direct transfer.
To receive the first commission payment you will have to pass two requirements:
Reach your payment threshold – This is the amount of money that you must have in your account before they will send your check or make a direct deposit. The payment threshold can be set from $10 up to $1,000,000. The default setting is $100.
You must meet the Customer Distribution Requirement – Clickbank will issue your first payment once you have made a minimum of 5 sales that use at least two of the following payment methods:
- American Express.
- Diners Club.
- Carte Bleue.
Clickbank offers International Direct Deposit of your account payments into certain international accounts at no extra charge. Countries included:
- Hong Kong.
- The Netherlands.
- New Zealand.
- United Kingdom.
After 90 days your paper check will become stale, then you will have to send it back and request a new one. Direct deposits do not have this limitation and you will receive payment within 2-4 days. I highly recommend this method or to sign up with Payoneer for free if you live in a foreign country that is not listed.
Clickbank Pros and Cons
Anyone can register – You are not required to have a record of accomplishment or a website to be accepted. The registration only takes a few minutes. The easy registration process makes Clickbank the first choice for new marketers.
Wide variety of Products to promote – You will never struggle to find a good quality product to suit your needs.
Support recurring commissions – Clickbank is one of the few affiliate networks that accept recurring payment products and pay out recurring commissions as a result.
Easy to become a merchant – Clickbank is the home for most beginners. The setup is easy and they provide support materials. The pricing is very reasonable comparing with other programs and you will only pay $49 to activate your product. Your own product can earn you hundreds within a few days if it is good quality.
Minimal promotional restrictions – Clickbank does not have many restrictions on how you can promote the products. You are free to promote your product on blogs, websites, email marketing, paid traffic and social marketing to name a few. (Obviously, Spamming is not allowed.)
No limitations on products – As a Clickbank Affiliate there is no limit to how many products you can promote.
Insufficient promotional tools – Clickbank does not provide affiliates with banners or conversion tracking tools. You are totally depended on the Vendor. Some merchants will provide quality tools while others will provide nothing at all. You will have to create promotional materials yourself if that is the case.
Too many “Get rich quick” products – Clickbank is the home when it comes to these types of products that promises the world but delivers nothing. Always make a point to do some research before you choose to promote “money making opportunities”
High refund rate – This will differ from product to product, obviously. Clickbank products have a higher refund rate than any other programs. Because of the guaranteed 60-day refund policy, individuals tend to purchase, use the product and then get a refund.
Is Clickbank a Scam?
Clickbank itself is not a scam, but since it is the largest online marketplace that is available to everyone it will attract the scammers as well. The platform does not have a screening procedure or high requirements that stops dishonest people from using the service.
Clickbank itself has a good reputation and payments are always on time. As an affiliate, it is your responsibility to do research before you choose to promote a program to avoid disappointment with chargebacks or customer complaints. As a Vendor, you should create a product that will deliver quality to customers and marketing materials to affiliates.
Clickbank is a great place to start if you are new to marketing, whether it will be as an affiliate or a Vendor. Affiliates should always make a point to do some decent research on the products that they plan to promote. Use the statistics that are available to you and browse around Google to find out if the product has a good or bad reputation.
Make a point to test products before you start to promote them. I usually test Clickbank products on my social networks first to see if it has a positive or negative impact on individuals. You can also email a few friends or even get friends and family to give you their honest opinion before you implement your marketing strategy. Remember everyone is different and what you might see as a great product might just be a lousy one for others.
Being a successful affiliate has been just awesome, but a successful vendor is way better!
Clickbank makes it super easy to get your own product online and literally puts it in front of thousands of affiliates that are skilled enough to make tons of sales. Most people think that their only option is to become an affiliate and promote the Vendor's product. If you have skills or knowledge that others can benefit from - then why not create your own product?
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