Terms Used A-Z

Understanding the most common Marketing Terms and Online Definitions is important when starting an online business. This will give you a better understanding when communicating with others or when studying learning materials. I have added all the basic Marketing Terms along with some general terms that are used online on a daily basis. - Please keep patient for I will add more on a regular basis.


Above the Fold

This would be the part of a web page a visitor can see without scrolling down. This part of a page would usually be reserved for important content or headlines the owner would like their users to focus on. The space above the fold also has more page value to the advertiser for it’s the most visible and prominent space on the webpage.


This would be a unique and personalized login that is linked to one user to buy or sell, participate in a program, or use certain services on the web. “Account” can also refer to a transaction account, sweep account, or deposit account.

Active User

This would be a user that’s actively participating online by publishing blog posts, making regular purchases, logging in on a regular basis, and having a good amount of online activities on the website or blog.


These would be websites that affiliate themselves with one another to form a network of similar websites and sell similar themed services or products. This is also known as an affiliate network.

We also get commerce affiliates and that would be described as two parties that are affiliated and either party has the power to control each other or a third party has the power to control both

We also get the instance where a firm will sell other merchant’s products on their own site and visitors may order the product or service from there, but the sale will be transacted at the major site and the commission will be passed on to the website or specific location from where the order originated.


The term stands for a type of website with the sole purpose to collect information from around the web and then presenting it online.


The way that a website, product, or service is measured through a deep analysis of the locations, links, website's unique visitors, and specific keywords that get typed into the search engines, etc. There are various tools available to obtain specific types of analytics for instance the Google Adwords keyword tool that provides the search volume for keywords.

Anchor Text

The anchor text is the words on a clickable link that leads deeper into a website or another webpage. Anchor text gives the user contextual or descriptive information about the content of the link, and what the user can expect if that link is clicked on. Anchor Text is ranked highly in the search engines if the text is relevant to the landing page. 


It is a service that automatically sends out emails to a group of people that had signed up to receive emails from you.  Once your emails are written, the sending process is automated. 



This would be a calculated limit or the data that can be downloaded from a website during a specific time frame, usually within a month. The bandwidth will be determined by your hosting provider and the subscription you had signed up for. The bandwidth limit will determine how many visitors the site or page can handle before it crashes; therefore it’s vital to sign up with a hosting company that provides unlimited or efficient bandwidth to keep the site up and running. 


A backlink is a link from one website to another. High-quality backlinks will help you to increase your ranking position in the search engine results (SEO) Backlinks are also called incoming links or inbound links.  To simplify, this is when a popular website links to a page or article on your website. 


These are clickable advertisements that are featured on websites in the form of a graphical block with or without special effects. They come in different sizes to adapt to page layout and some of them have expandable coding that performs a certain effect when users hover the mouse over them.


An equivalent of an online journal that future posts, discussions, and other features. The majority of blogs are interactive and they allow visitors to leave comments or even interact with each other by messaging with the use of GUI widgets. Blogs provide commentary on certain subjects, act as personal online diaries or they function as brand advertising for a company or a particular individual. The typical blogs combine text, links to other blogs or pages, images, and so forth that are related to their topic or niche. Blogs need to be updated on a regular basis in order to “survive” and therefore this interactivity distinguishes them from static websites and makes them more popular online

Bounce Rate

A basic term used to measure how long each visitor or user stays on the page and the average period of time they spend browsing the content of the site. 



This is a browser action that allows the browser to save information on your computer, like usernames for certain websites or passwords.

Call to Action

This is the part of a sales message or market strategy that will convince the visitor or prospect to perform a specific action immediately like buying a product, subscribing to a specific service, or signing up for a course or mailing letter. These statements would usually be found at the conclusion of a sales page and could be anything from “Buy Now”, “Limited Time Offer”, “Join Today” and so forth.


A popular online program that is designed in such a manner that only humans are able to pass. This is used as a security measurement and will most commonly be presented by showing an image of two randomly generated words in the distorted text that will call for a visual or hearing perception task. The method eliminates computer programs from filling out forms.

Click through

This would be the action of clicking on an advert on a website and visiting the advertiser’s sales page or product website, also known as the percentage used to measure the total effectiveness of a link or advertisement that leads from the number of people clicking on the ad compared to the amount that buys once they visit the link.

Cloud Computing

This refers to the growing amount of users who are able to access their data from anywhere in the world, rather than being tied to one particular machine. This is a virtual infrastructure used for hosting, file storage, and so forth.


This is a technique used to serve a different page to the search engine spiders than the page or content a visitor will see. Cloaking is overall abused by spammers for keyword stuffing in order to gain good page ranking, the page will then redirect the visitor to another “not so friendly” site or sales page. Cloaking had become a serious violation of the Terms of Service from all the popular search engines and the site can be banned.

Contextual Advertising

This would be advertising that’s automatically placed on a web page that is based on the keywords and phrases along with the relevancy of the page content, for example, contextual ads for hard drives would be shown on a page with a post or article about Computer Maintenance and not because the user had entered “hard drives” into the search box.


Cookies are used to manage user personalization and preferences on web pages and sites and they are stored as an information file on the user’s computer for future visits that allow for faster browsing and tracking.

Cost-Per-Action (CPA)

This is a form of advertising action or advertising payment model when advertisers pay the site or blog owner only when users register or complete a sale using the unique link provided on the page. This can also be referred to as the Cost of Completion.

Cost-Per-Click (CPC)

Advertisers pay for each time that a user clicks on a specific link or ad, Google Adwords would be a good example.


This would be the most common way to measure online costs for it’s a formal calculation that shows advertisers how much it will cost to show an ad 1000 times.


The targeted percentage or rate of users that visit the website and actually purchase or perform the desired reaction, for instance out of 100 unique visitors 10 people buy or subscribe, the conversion rate will be 10% 


It is an online Linux-based graphical interface that is used as a control panel to simplify server and website management. It allows you to manage domains, publish websites, create email accounts, organize files, and so forth. Most web hosting providers provide a cPanel to manage hosting accounts. 



This would usually be a large building or complex where companies house their servers and these are often well-protected. Multiple servers can also co-exist inside one data center. The majority of hosting companies own and maintain their own centers.

Dedicated Hosting

The hosting company will set aside a single server for an individual customer and their website(s) alone.

Domain Name

This would be the unique name, brand, or identification string that websites use in order to establish their autonomy on the web. Domain names create a virtual area specific to the control of the owner.

DNS (Domain Name System)

The process of assigning the unique Internet Protocol addresses for the domain name in order to route the web traffic towards the correct website, this would basically be the traffic controller of the World Wide Web.


A common business model where a virtual retailer or merchant sells products online but they do not keep a permanent inventory of the products or goods that’s been offered. The merchants accept orders from their customers via a virtual storefront and contact a manufacturer or distributor who will then ship the product(s) directly to their customers.



A form of security that encrypts or scrambles user data in order to protect customers’ personal information.


This involves buying and selling products over the Internet by the use of websites or virtual stores and it’s considered to be the sales arm of most e-businesses. The term also refers to a wide variety of Internet-based models that incorporate various elements of marketing to drive users to a site for the main purpose of purchasing the product or service offered.


A detailed text and image email is often used by businesses to inform their customers or readers of new products, promotions, updates, and more, these are often a supplement to a subscription.


FAQ (Frequently Asked Questions)

This would be a list of answers to commonly asked questions asked by new visitors to the website, service, or product, like the shipping policies, usage, or the return policy.


A technology that’s been developed by the company Adobe, making it possible for a web page to interact with other websites, especially for video, animation, and other interactive web elements.


Also, known as online bulletin boards where users and customers of the website can interact with each other and also create or respond to discussions.

Front End

The interface of the website that allows its users to interact with the features of the website, like drag and drop, click, or changing of objects.

Front Page

This would be the first aspect or page of your website that the visitor gets to see, also known as the website index



A commonly used marketing practice that allows advertisements or websites to target customers or traffic by using their geographical location, for example by offering special promotions or services for a certain part of the country or a specific state. This allows for smaller businesses to modify their marketing strategies by country, state, or even by postal code. 

Google Indexing

This is the process of adding web pages to the Google search engine so that your pages can be found in the search. 


It stands for the Graphical User Interface, and this would be the image and front-end interface a website use in order to make its pages easier for users to navigate and bring some appealing aspects to the visitors.



These would be unique visitors that access a website and it translates online as a request from the user’s server to the website’s service.


Web hosts provide services to clients that allow customers to place their websites, blogs, or individual pages on an individual or shared server. This includes the ability to store and share data or backup files, websites, and so forth. For better understanding – this would be the space where your site along with its files and structured data are stored.


Hypertext Mark-Up Language or better known as the basic computer language, that’s been used for the coding or creating of websites. HTML also allows your text to be linked to other files on the internet.


A navigation element on a website, that creates a path to another resource, webpage, image, or document.

HTTP (Hyper-Text Transfer Protocol)

This would be the format of the World Wide Web and when the browser sees the “HTTP” at the beginning of the address, it knows that it’s showing a WWW page.


Idle User

Refer to as a user who had signed up on the website or service it provides, but does not use the service or spend any time on it.

IP Address (Internet Protocol Address)

This would be a set of unique numbers that distinguish every computer that connects to the internet from each other and it can be recognized by any server or website all over the world.


The ability of a blog or a website to use multiple platforms, like forums for interaction between users or the use of Facebook for commenting.



These would be the words that are typed into the search engines to find information as part of a query. Keywords also determine the ranking position and relevancy of web pages and online content.

Keyword Density

The total ratio of keywords that appear on a website, page, or within an article that’s relevant to a search engine query. Search engines like Google use algorithms to measure the keyword density and then determine if the content is relevant to the user’s search query or not.


Landing page

This is a page on your website that is designed and optimized to convert visitors into buyers or leads. It has a form or opt-in method to capture the visitor's information in exchange for the desired offer. 

Link Building

This is a process that involves creating links to your pages from other sites with a high reputation and visitor counts. The more quality websites you have that link to your site or blog, the more traffic you will gain.


The act of entering a username and password into a secure box that allows for access to a site, service, or member area.


A common programming error that causes users or customers to end up in a loop, like clicking “buy” and then ends up on the catalog page instead of the payment processing page.


Mailing List

A collection of addresses and names used by an organization or individual to send material like newsletters, promotions, and so forth to multiple recipients who subscribed and authorized the site to send them mail.

Market Research

The systematic recording, gathering, and analysis of data towards a particular market or customer group in a specific geographical area, also involving companies that are dedicated to researching preferences and habits online in order to understand their customers and their needs.


Business or the seller of a product or service that takes the title to the merchandise and sells or Resells it in order to make a profit, the merchant is not always the owner of the product but can be affiliated closely with it.

Meta tag

This would be a code that’s hidden in the website programming and it basically tells the search engines what the content of the page or site is all about.


A form of blogging that allows users to blog up to 140 characters at a time, the most popular microblogging platform at this moment would be Twitter.


These would be websites or pages that have been optimized for viewing on mobile phones or tablets.


The abbreviation for multi-level marketing, or the form of marketing that targets different demographics by using different media forms like microblogging, online, print, etc.

Mutual Linking

The process where two or more website owners agree to host each other’s links on their websites to increase traffic.


Niche market

This would be a specific market on which a specific product is focusing, for instance, the specific market would be “parents” and the product would be “healthy food for kids”.

Natural Search Results

These are the non-sponsored or non-paid listings that appear on the Search Engines when a keyword is typed in and they are usually shown just below the sponsored results.


The overall process to move from one part of the website to other parts and should be optimized to provide a good user experience. Dead or faulty links, error pages, and a messy layout can cause bad navigation.



The general process by which users or customers sign-up on the website or subscribe via email in order to receive promotions, updates, and so forth.

Opt-out clause

This is a required marketing clause that’s been mandated by the Federal Law and it allows for customers to opt out or unsubscribe from email promotions, newsletters, and other online materials.



A famous online advertising model where the advertiser pays the website a certain amount depending on the number of clicks that’s been originating from the website.

Payment Modes

All the various payment modes that an eCommerce website allows for its users, like debit, credit, direct transfer, PayPal, and so forth

Payment Processor

This would usually be a third-party service that bills the bank, and processes the credit card payments, and other operating services.


An eCommerce website and business that allow its users to make monetary transactions globally and allows money transfers via the PayPal account to pay for services or for the purchase of products online. PayPal links to the individual or merchant bank accounts and then serves as a money transfer platform.

Premium Account

In most cases, this refers to a “paid” account for users that has the option to upgrade for services, when they sign up on a website. Free services almost always have premium accounts linked to them for upgrade options.


A popular internet scam that’s mainly used through email or the creation of fake websites with the intention to harvest data from customers like personal passwords, account numbers, addresses, and so forth.

Privacy Policy

A legal document that’s been incorporated into a website’s terms and conditions and discloses the policy of the website or online business towards user information.

Programming Language

This would be the computer language used within the programming and it allows programs and websites to communicate the instructions as an artificial math-based language like Java, HTML, CSS, and so forth. The programming language affects the way a website is viewed, the performance, and how different browsers interpret the language.


You will have the option to order a service or product before its official release date for additional items like freebies or discounts, usually at a slightly higher price. Pre-orders are usually for products that will arrive with a lot of hype like the new additions of best-selling products, limited-edition, popular video games, etc.



The formal term is used for typing words into Search engines.



Also, known as bots or crawlers. Online programs that are designed to perform a specific or mass action and usually harvest data for indexing.

RSS (Rich Site Summary)

This would be a syndication tool that turns websites into a detailed web feed and it’s used on blogs and websites that have been updated daily or even hourly to keep their users in the loop. The site owner doesn’t need to update their site or blog across several different platforms or programs for users can receive updates on their computer or mobile.


Search Algorithm

This would be the mathematical computation that most search engines use to pull up websites as result of a query or search phrase.

Search Engine

These are websites like Google, Yahoo, and Bing that allow users to search for information by typing queries, keywords, or phrases, and then use computation to search for the most relevant pages.

SEO (Search Engine Optimization)

This would be the process of creating quality content for blogs or websites in order to be found by the Search Engine's algorithms.

SERP (Search Results Page)

This is the page that pops up after a user had typed a keyword or phrase into the Search Engine. SERP’s shows the links to the most relevant pages along with a short summary of what the page contains.

Social Media Marketing

Marketing methods and strategies that use social media like Facebook and Twitter as a platform and rely on social media’s power to create a buzz or hype

Social Networking Site

These are websites that primarily focus on social networking like Google Plus and Facebook and allow their users to create a personal or business profile page once they had signed up. The users are able to add and categorize people into a certain network or sub-networks, circles, groups, and more


This would be automated, bulk, or unsolicited email that’s normally been used as a form of advertising also associated with phishing. Basically represent any type of unwanted mail, that’s given without the permission of the receiver or “deceived” mail being received after signing up for a newsletter or subscription.



These are labels on blogs or websites that give the visitor or Search Engines a basic idea of what the content of the site, page or post is all about.

Tag Cloud

A collection of tags on a blog or website.

Terms and Conditions

The legal terms and conditions that the users of a website or program agree to when signing up or purchasing from the site.

Text Link Ad

This would be a form of advertising that uses text alone and is often inserted into blogs, articles, posts, or the Search Engine result pages.


Also, known as Website Traffic - The number of unique visitors that visit the site’s landing or front page along with subsequent pages in a certain time frame for instance number of visitors per day, week, or month or the number of hits per page.


Unique visitor

This would be an individual who visits a website, blog, or specific page within a certain time frame and had never visited the site or any of its pages before.

URL (Universal Resource Location)

The location of a resource within the Internet or a web address. URLs are unique and often short for people to remember them.


Users can be defined as visitors who have registered or signed up for a service, catalog, subscription, or website and they are actively using the services and so forth. 



This would be the process by which users validate their identity, usually by clicking on a verification link that’s been sent towards their registered email. 

A vendor is a term to describe a supplier of services or goods. 


These would be individuals that visit the site but don’t create an account, sign up or purchase anything. 


Web design

One of the largest factors in Commerce, web design refers to the overall feel and look of a website, blog, or page and the ease of use along with the attractiveness it has towards the average visitor.


It is a free content management system that is used to build websites.  (Website builder) It is currently the most popular blogging tool. 

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Unknown said...

u are just awsem very brief and in detail u write everything

Unknown said...

You forgot about Spam and Scheme LOL

Christene said...

Lol, you are right Travis! I did forget the most important terms. Will have to add them.

Unknown said...

Please define Landing Page

Unknown said...

This is an excellent site..very informative!